ABOUT US

 The idea behind Averelle Boutique was simple: dressing should feel natural, not complicated. We select women's clothing for the everyday situations that make up real life—such as having a morning coffee, spending the day at work, making dinner plans, going on weekends away, and all the things in between. Instead of trying to keep up with each new trend, we seek out items that have a certain lasting quality: appealing silhouettes, thoughtful details, comfortable fabrics, and designs that you'll find yourself reaching for more than once. The way we curate our collection is deliberate. We select items that can be combined with your existing clothes and styled in various ways, so that you gain more options without having to have a huge wardrobe. For us, good style doesn't consist in being the most outspoken person in the room; it's about selecting clothes that suit you—items which you can wear without having to overthink them and yet still look beautifully put together.

Our Mission

 What we want to do is make it easier for people to find those items. When adding new items to Averelle Boutique, we take three factors into account: how they feel, how they look when worn, and how easily they fit into everyday life. Our aim is for the range to seem thoughtfully put together rather than unlimited, offering clothing that justifies its position in your wardrobe. What we are looking for apart from the clothes themselves is a shopping experience with us that is simple and easy. Together with the items we offer, clear product information, reliable service and a simple experience are important to us.

Our Vision

 We want customers to come back to Averelle Boutique not since there is always a new fashion trend to keep up with, but because they know what they will find there. Pieces that are wearable, considered selections, and a style which extends beyond a season. The principle will continue to be at the core of our actions as Averelle develops: assisting women in creating wardrobes that seem personal, versatile and truly enjoyable to wear.